Bold, glamorous and confident – the words that describe Estée Lauder’s modern muse. And certainly, these words apply to model Kendall Jenner face of Estée Lauder, who is all glammed up and red hot in the TV ad for the luxury brand’s latest fragrance, Modern Muse le Rouge.

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Jenner is seen in a black two-piece which magically turns red after one spritz of the frangrance. The model also applies red lipstick before she literally saunters off to paint the whole town red.

The fragrance, a fruity and floral scent, is a sultry blend of ripened roses and velvet cream accord that “captures the drama of [Jenner’s] personality,” the brand said in a statement.

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