Puerto Rican model Joan Smalls is reprising her role as the face of iCB by Prabal Gurung for Fall Winter 2014. The monochrome campaign was snapped by Daniel Jackson with creative direction from Chris Simmonds and Tiina Laakkonen responsible for the styling.
This is the second time Joan Smalls is landing the ICB fall 2014 campaign – there seems to be no stopping her rise.
The shoot has a black and white finish but we can’t help to think how much more vibrant it would be if there was some color. Nonetheless Joan captures your attention like always and gives the garments a voice. The Puerto Rican beauty is spotted in creative director Prabal Gurung’s graphic prints inspired by vintage game devices but made modern for today’s girl.
We love the graphic patterns including 3D houndstooth in black, white and grey.
Designer: Prabal Gurung
Photographer: Dan Jackson
Creative Director: Chris Simmonds
Stylist: Tiina Laakkonen
Hair: Didier Malige
Makeup: Hannah Murray
Model: Joan Smalls