If you ever wondered how high fashion adverts would look like if the designers used real women, rather than models or celeb figures, to showcase their latest collections, Paris based, photo stylist Nathalie Croquet, recreated a series of fancy commercials for a project of hers she named “SPOOF”.
With parodies of ads from Lancome, Lanvin, Givenchy, and Acne. Nathalie recreated the adverts entirely from the outfits worn by their models, make-up, hair shade, make-up and even the background.
During the course of her career Nathalie has worked with over 200 different photographers on various campaigns.
Nathalie confessed that via the project she understand her job better and the role change helped her to view her craft from the other side of the camera. These summed up in her words;
‘SPOOF is an artistic project of 11 photos, we did an exhibition in February in Paris with my pictures in a big size.
‘I had the idea in October and we worked on it for two months. I have worked in the fashion business as a photo stylist for magazines and advertising for 25 years.
‘So I am the person who has ideas for ad campaigns. It was a strange idea for for me to be on the other side of the camera!’
She expressed faith in the power of humor the imagery provided as an opportunity for, ‘laughter and reflection.
Oh well, I’m definitely smiling…
In her chat with Buzzfeed, she said; ‘I feel people need a more spiritual approach to life, and good fun. I’m happy to give them that, even if I’m just making fun of myself.’
For the project Nathalie had her hair and make-up professionally styled so that her look would tally with those of the famous models in the ad campaigns.
Her make-up was done by Cyril Nesmon, her hair styled by Rodolphe Farmer. The images were retouched by Emilie Holtz and worked on by Alexandre Plicque-Gurlitt, just as it is done in the real ads.
Viewing these spoofs, how has your laughter and open-mouthed reflections been so far?