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Sterling’s uncouth misconduct has become a global issue and it has sparked a lot of responses from a few important personalities including, Barack Obama, Magic Johnson, Snoop Lion, and now Oprah Winfrey and Howard Schultz have aired their thoughts:

“Something has to be done…like, now,” Oprah  said.

The mogul, Oprah Winfrey who was on CBS this morning to promote her new tea line with Starbucks, said Sterling’s comments remind her of “a plantation mentality in the 21st century, in 2014. It just doesn’t fit.”

Winfrey basically compared the LA Clippers owner to a slave master using the plantation setting. Oprah also made it known that she wants immediate action to be taken against Sterling, who was caught on tape making racist statements.

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Howard Schultz

Meanwhile, Howard Schultz  had a harsh advice for how Sterling should be disciplined by the NBA for his racist talks. Howard D. Schultz is an American businessman best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics.

“if it was up to me, I’d ban him for life,” Schultz said.

“I don’t know him, but I was an owner while he was an owner… So I’ve witnessed his, uh, behavior. Let’s say that.” He added.

Schultz went further: “I think this is much more than just about the NBA, this is about America… I think it’s a moment of truth for [new NBA commissioner] Adam Silver.”

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Donald Sterling and girlfriend V.Stiviano

Sterling had reprimanded his girlfriend, V. Stiviano who is half-African-American and half-Mexican, for bringing African-Americans to the Clipper games and posting a photo with Magic Johnson on Instagram (read all about it here)

Watch Winfrey and Schultz’s comments on CBS below:

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