On Nelson Mandela’s 94th birthday yesterday celebrated worldwide as the South African hero’s name and Madiba, his Xhosa tribe name, became trending topic, an inspiring and creative tribute video conceptualized and put together by Prezence Digital to celebrate Mandela’s life to date was uploaded on YouTube.

With already 24,455 hits in 24 hours and on its way to becoming a viral, the video’s premise is simple yet thought-provoking: Would the father of our nation have spent 27 years in captivity if he (and others) had access to the same technology, social media platforms and tools as we do today?

The 4 minutes long video tribute, has been a pure labour of love, beautifully put together, showing creativity from South Africa, with no financial gain to Prezence Digital or any individuals, but to raise awareness to encourage people to carry the torch of positive change from Mandela’s example in turn, and do their bit (67 mins today and everyday).

So what do you think? We cannot rewrite history but perhaps with the power of social media we can shape the future to be much brighter than the past.

Prezence Digital Production

Initiative by Prakash Patel ©
Concept Idea and Producer — @Prakash Patel_1
Executive Creative Director — George Reed
Senior Creative Designer — James Maclachlan
Senior Creative Animator — James Maclachlan
Animator – Jean–Pierre Allers
Researchers — Maxine Purdon and Chris Bailey
And support by – Team Prezence @PrezenceDigital ©

Photography Credits

Getty Images
Bailey’s African History Archives
Bob Gosani © Baileys Archive
Eli Weinberg/Mayibuye Archives
Henry Grant/Anti-Apartheid Movement Archives
Hans Gedda/Corbis
Joe Tshabalala – private citizen
James Maclachlan
The Peto Collection, University of Dundee
Sam Nzima
Still from movie “Catch A Fire” – Universal Studios

The Watermark High – Slow Motion Clarity

facebooktwittergoogle_plusredditpinterestlinkedinby feather

Leave a Reply

Your email address will not be published.