Imagine a World Where Beauty is a Source of Confidence, Not Anxiety!
It seems the campaign for real beauty is going round. Following Aerie Real’s #Aeriereal campaign promoting untouched pictures of their lingerie models, cosmetics company Dove has released a short film of their Campaign For Real Beauty in honour of their 10th year anniversary.
The women-loving brand premiered the short documentary called Selfie at the uber-trendy Sundance Film Festival. The whole 8-minute documentary is based on how a #selfie can help change your view on beauty. Directed by Academy-Award winning filmmaker Cynthia Wade, Selfie follows multiple generations of girls and their mothers from a Western Massachusetts high school and watches them create new type of selfies — ones that celebrates their unique beauty.
Throughout the short, there’s an important social media focus (besides the selfie): The challenge of #BeautyIs, which entails the film’s participants exploring their own self-images and taking seflies that prominently feature their self-perceived “physical flaws.” But with the help of pro shutterbug Michael Crook, the women build their courage to create art by embracing their least desirable feature.
Watch the video here:
Cynthia Wade states,
“The way women are defining beauty today is changing dramatically, and social media has much to do with the change. The way women are defining beauty today is changing dramatically, and social media has much to do with the change. Now, we have the ability to photograph the beauty we see in our friends and ourselves. When we share these diverse images on our social networks, we are taking personal ownership and truly redefining beauty.”
In addition to helping young women conquer their insecurities, Dove is allowing those interested partake of the campaign, just head to DoveBeautyIs.com and upload a photo or 15-second video with #BeautyIs to show how you define beauty.