This video is quite compelling and powerful without being too obvious.
Earlier in the year Google launched “Google Glass”, a pair of glasses that connect you with the world and allows you to take pictures, send messages, record videos, get directions and much more – hands free. The Google glass has caught on fast and is being used for all sorts of stuff — from learning in the classroom to broadcasting cool extreme sports.
A woman decided to share a video that seems ordinary on the surface, then at the end we see that it really is a powerful messages against domestic violence – made all the more compelling because it is seen from a first-person view. Two UK activists shot the video. The PSA, shot from the point of a view of a female Glass wearer, starts out in an upbeat fashion as the woman zips around town, visits a bookstore and meets with a friend. Then, the tone shifts abruptly as she turns off the background music and comes home.
According to reports, the video was produced to coincide with International Women’s Day to raise awareness of women who experience domestic abuse. It has over 2.2 million views since it was posted less than a month ago. The creators state, “Woman’s Day #throughglass” is a project whose only purpose is to make people think, on this special day, about the condition of women in our society. Google is not involved. We’ve just used the language of Glass to deliver our message.”by