When I reviewed this publication back in 2012 with the PDF sent over by the author, I couldn’t wait to get my hands on the hard copy and now Jacaranda Books have made this possible giving all African fashion enthusiasts a publication to take pride on place on any coffee table or bookcase: Fashion African by Jacqueline Shaw.
African fashion renaissance going full throttle, with the fashion world seeing a flurry of new collections inspired by Africa’s vibrant colours, patterns and textures from the likes of Louis Vuitton, Diane von Furstenberg and Junya Watanabe to name a few and international labels from high street to high fashion such as Vivienne Westwood, ASOS, Diesel and Edun increasingly turning to Africa for inspiration. Hence, a publication on African fashion is truly timely.
While Shaw’s publication is not the first written on African fashion (Readers may remember the more publicised New African Fashion by Helen Jennings published in late 2011), it is the most enlightening in the recent years with profound focus on ethical practices and sustainable fashion which go far beyond just any other collection of designer profiles.
In Fashion Africa Jacqueline Shaw (creator of the blog Africa Fashion Guide) showcases over 40 of these fresh African designers, across the whole continent from Kayobi in Ghana to Brother Vellies in South Africa and Namibia, with specially commissioned photographs and revealing interviews.
Fashion designer, business woman, eco-entrepreneur, blogger and writer, Shaw has worked within the fashion industry in the UK, China, Turkey and now in Africa. She has travelled extensively throughout Africa, chronicling the fashion and textile industry and social enterprises across the continent from Ghana to Nigeria and Southern Africa. Her blog, Africa Fashion Guide, has been highlighted by The Guardian as one of the top ten African fashion blogs.
Fashion Africa by Jacqueline Shaw will be published by Jacaranda Books on 27 February 2014, price £45 hardback, ISBN 9781909762008.
For more information, visit the Jacaranda Books website.