American brand, Tommy Hilfiger will not be showcasing its menswear collection at the New York Fashion Week in September, Women’s Wear Daily has reported.

“We’ve made a strategic decision to focus our attention during New York Fashion Week on our women’s business,” said Avery Baker, Tommy Hilfiger Group chief marketing officer. “Menswear remains at the heart of the Tommy Hilfiger brand, and we will continue to develop innovative ways to present our men’s collections through channels that speak directly to consumers, ” he added.

The move is a  surprise to many industry observers as menswear accounts for 60 per cent of the brand’s global business, while the womenswear, makes up 40 per cent.

One Response

Leave a Reply

Your email address will not be published.