On Wednesday, 11th September, Ruff & Huddle launched their debut AW13 collection at Selfridges. London based boyswear brand Ruff and Huddle combines an adult aesthetic with a sense of childish fun.

The brand was created by parents James Suckling and Lucy Brice to provide an original sense of style for little ones with big characters and the AW13 collection includes a number of collaborations. With Fashion and Print Designer Zakee Shariff providing unique print designs and Tattooist Josh Sutterby creating one-off embroidered patches.


The collection is compiled of graphic print t-shirts, baseball tops and beanies; and by hailing varsity jackets as the hero pieces, Ruff and Huddle delivers an air of contemporary cool for all ages.

Selfridges childrenswear buyer Jessica King comments, The popularity of streetwear is by no means limited to menswear and womenswear and Ruff and Huddle is a great example of a brand that’s doing it really cleverly, retaining an identifiable aesthetic…” which is evident in the array of on-trend items, designed to characterize the inner rebel in every little person.

Ruff and Huddle’s debut collection for AW13 is now available in store at Selfridges.

Prices ranging from £18 to £65

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For more information click here

Watch a video of the event below

Ruff & Huddle from Dan Buck Joyce – OFILMS on Vimeo.


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