After 15+ years of success in Nigeria’s music industry, eLDee chronicles his ups & downs in an autobiographical video for the fan favorite “We Made It”. With Trybe Records’ soulful crooner, Sojay, belting out the heartfelt hook, eLDee takes us back chronologically; from his childhood aspirations of being a rapper, to his Trybesmen days, and finally to his more recent successes with chart-topping hits crowding his résumé and the successful launch of his Trybe 2.0 label.
The CEO of Trybe Records is known for his pop hits, but takes us back to his hip-hop roots in “We Made It”, flowing effortlessly over the rolling bassline and haunting flutes commissioned by Cobhams Asuquo to serve as backdrop to the story of his rise to fame. In the video, what starts as a routine interview grows reflective and soon with an assist from award-winning Nollywood actress Omoni Oboli, we are thrust into the childhood exploits of Lanre Dabiri – before he was known as eLDee.
The song marks the third video shot off eLDee’s critically acclaimed Undeniable album, with club hit “Higher” and wedding anthem “Today Today” already receiving high praise and heavy rotation on video channels around the continent.