Currently the highest selling artist in South Africa, Afro-Soul singer, Lira, makes her entrance into the United States with the release of her 5-track EP; something for her fans to chew on, while they await her debut American album, Feel Good which is set to be released in January 2012.In attempts to find words to best describe her, words such as “elegant”, “soulful” and “radiant” have been chosen. Lira describes her music as “…a fusion of Afro soul…in a very non typical way. It also has some jazz undertones and [is] very soulful”. Receiving a number of South African Music Awards, MTV Africa Awards, Mobo Awards, Glamour Magazine South Africa’s Woman of the Year title, gracing fashion and lifestyle magazine covers and releasing 4 platinum albums, Feel Good (2006), Soul in Mind (2008), A Celebration (2009), Return to Love (2010) are some of the achievements which have earned her a title as one of best artists to come out of Africa. She has also made appearances as a brand ambassador in Audi, MTN and Blackberry campaigns, to name a few.

Today she releases her 5-track EP for American audiences to familiarize themselves with her music before releasing her 14track album, ‘Feel Good’ next year January. “Ngiyabonga” sung in Zulu, one of the five languages she speaks,  “Dance of Life”, “Crush”, “Feel Good” and “Rise Again”, are songs to expect from the EP.

Cover for Lira's upcoming EP

Lira feels that her, as well as fellow African artists, have a responsibility to represent Africa globally. In her words, “We’re proud of being African, but there’s also a desire to be a part of the world. Part of the way we can raise the consciousness back home is when people see us rise on the world stage. We don’t do it for the individual, we do it for the entire group.”

In 2003 the title track to Lira’s debut album, All My Love bumped American singer, Beyonce’s “Dangerously in Love” from the #1 position on South African charts.  Also, the video became the first music video from a South African artist to be featured on VH-1. In 2010, Lira was among the artists who performed at the FIFA World Cup Kick-Off Concert. She performed a rendition of late Miriam Makeba’s “Pata Pata”.

Also in 2010, Lira was chosen to perform at the 92 nd birthday celebration of former South African president Nelson Mandela, where she gave what has been called one of her best live performances.

And now, after almost a decade of a successful career in her hometown and in Africa, Lira is prepared to take America by storm!

To buy her music online, visit http://itunes.apple.com/us/album/lira-ep/id453302685

At the 2010 South Africa Music Awards:

Phakade-Lira:

Performing “Feel Good” live:

 

2 Responses

  1. Suby

    Love Lira, one of the brightest stars at the moment coming out of Africa. Has an amazing voice. Proud.

    Reply

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