Online fashion and lifestyle brand Mogoogi has launched in Ghana with grand plans to expand into Nigeria and the rest of Africa later this year.

Dwayne 2Mogoogi_0187_ret2 Mogoogi_0691_ret copy Mogoogi_1102_ret 2Mogoogi is an exciting UK based online retailer offering the very best International brands to style-savvy, and fashion conscious shoppers in Ghana at the same prices as in the UK. Under their tag line of Mo’ Style, Mo’ Class, Mo’ Choice, Mogoogi is a gateway for consumers in Ghana to buy directly from retailers such as Austin Reed, House of Fraser Homeware and Get the Label, which houses big name brands like Adidas, Ralph Lauren, Vero Moda & Lipstick Boutique. With more international brands coming on board in the coming months, Mogoogi promises to offer great fashion and lifestyle products at fantastic prices.

Mogoogi3_less noise2 Mogoogi12Mogoogi_0423_ret 2Mogoogi uses ProfPay as a payment method, which enables you to pay in whatever way is most convenient to you – bank transfer, cash, debit card, and mobile money. ProfPay is a secure payment gateway licensed by Financial Conduct Authority of the UK, and designed by Ghana’s own, Kwame Acheampong, with the intent of making online transactions accessible to everyone in Africa, and as always, Ghana comes first.

Kwame Acheampong (popularly known as Prof) states,

“ProfPay is designed to ensure our users convenience, whilst giving them access to the wonderful value available from shopping online’.

Chief Marketing Officer, Annabelle Mu’azu,describes Mogoogi as,

“…being a fashion and a lifestyle brand catering for people who want to have access to the very best international fashion and design without having to travel out of Ghana. As such we will be offering a curated mix of unique boutique and emerging brands as well as the established retailers already on our platform.Our customers know what they want and Mogoogi gives them the opportunity to order beautiful products at their own convenience at a click; knowing it will be delivered safely, efficiently, and at prices equivalent to the UK high-street.”

With a strong brand identity and marketing plans to get to the heart of consumers (their striking billboards have gone up across Accra and will roll out to Nigeria when they launch later this year), there is no doubt that Mogoogi aspires to capture the African consumer and is destined to become the ‘Go-to’ shopping experience for fashion and style conscious customers in Ghana and Nigeria.

For more information about Mogoogi please email: [email protected] & visit the website at

Annabelle Mu’azu – ProfPay
Kwame Acheampong –ProfPay
Sarah Osborne – BrandEffect
Stylist: Crystal Deroche
Photographer: Mudita Aeron
Videographer: Kwame Acheampong
Hair stylist: Angela Plumber
Makeup: Becks Buki
Models: Dewayne Charles, Vanessa Vanderpuye, Aldo Manfreda, Zellia John

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