It is a breath of fresh air to see campaign photos that have not been airbrushed and altered to the point where you almost cannot recognize what the company is trying to sell, a product or the societal perspective of perfection.

FAB Fashion Who Needs Photoshop Not This Lingerie Company, And Their Models Still Look Amazing! (1) FAB Fashion Who Needs Photoshop Not This Lingerie Company, And Their Models Still Look Amazing! (4)American Eagle brand, Aerie released their campaign Ads called “Aerie Real”, which seems appropriate seeing as they left their model’s real bodies speak for themselves without alterations. The aim of this is to show real women wearing their underwear and showing off their natural beauty.

FAB Fashion Who Needs Photoshop Not This Lingerie Company, And Their Models Still Look Amazing! (2) FAB Fashion Who Needs Photoshop Not This Lingerie Company, And Their Models Still Look Amazing! (3) FAB Fashion Who Needs Photoshop Not This Lingerie Company, And Their Models Still Look Amazing! (5) FAB Fashion Who Needs Photoshop Not This Lingerie Company, And Their Models Still Look Amazing! (6) FAB Fashion Who Needs Photoshop Not This Lingerie Company, And Their Models Still Look Amazing! (7)It really is thrilling to look at the campaign shots and see the “imperfections” that other lingerie and fashion lines strive to hide. The company even takes things a step further to solicit submissions from Aerie customers to show off their Aerie Real attire along with their own un-Photoshopped looks via Instagram and Twitter.

enhanced-buzz-16134-1390325963-24It’s a wonderful movement, and lets not forget the beautiful message being passed across from Aerie to young women under societal pressure at the end of their campaign:

enhanced-buzz-22765-1390325964-30One of the models was interviewed by Elle.com, 28-year-old Amber Tolliver, and she spoke about the importance of this campaign and what it feels like to be airbrushed. She admitted that she does suffer from insecurities, and sometimes she even enjoys seeing herself airbrushed. But even though Amber admits occasionally it feels good to see her insecurities disappear, she doesn’t like it when she sees herself retouched so heavily that she barely even looks like herself.

Read up her full interview on Elle, here.

Watch the campaign video for the #AerieReal movement below:

What do you think about this movement? We love it!

 

 

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