H&M have gone the extra mile this season, from the their usual plain white background to on location with Liya Kebede to shoot this season’s must haves. The lookbook features her in bright colours, nautical stripes and floral prints. The shoot is entitled “Spring Awakening”.


I am quite impressed with their present Spring collection as most high street retailers tend to make their own interpretation of  the season’s biggest trends but here there doesn’t seem to be any interpretation, just a design driven collection.








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