Creativity is that simple surprise and delight of seeing familiar things in a new way. From the very beginning, when Absolut vodka was first exported, we decided to be different -to surprise and delight.
Always fond of stretching borders, Absolut Vodka regularly re-defines the word event. Absolut has set their eyes on doing the same in Nigeria encouraging individuals to change things, break boundaries, challenge conventions and recreate themselves in order to become something more.
Absolut will launch their new campaign “Transform Today” in Nigeria during their event themed ‘The End is Far’. The event is scheduled to take place on October 26, 2013. The core message here is that young adults can break free from the idea that anything is predetermined and take control of their future. Absolut aspires to encourage communities with a creative path yet without a platform. The aim is to embrace creativity; to celebrate art and the artist behind the art.
The campaign serves as an opportunity for people with a creative path to express themselves through different genres of art according to Akintayo Akinseloyin, Brand Manager for Absolut Vodka. “This event which marks the start of the campaign promises to be more than just a party — it is a call to transform today as we put the ART in party. Absolut seeks to tap into the creative energy that radiates in the city of Lagos by creating an environment that will inspire the process of creation. It is what we refer to as deep play.”
Think art, culture, talent, creativity, fun, freedom; think of an interactive circus of which all guests are participants. The event will create a leveled playing ground for all even with the dress code which is simply white t-shirt and jeans, nothing fancy. The event promises a variety of activities that will awaken the creative in you.”
Absolut vodka has collaborated with artists such as Andy Warhol and Keith Harring in the past and as part of the campaign in Nigeria, Absolut is looking to recruit talented up and coming artists to partner with them for a campaign called open canvass to paint murals around Lagos. Absolut vodka seeks to promote creative talents through this campaign.
Absolut Vodka invites you to embrace creativity and unleash the power of imagination.