Nollywood superstar Mama G comes to Johannesburg, South Africa, to launch iROKOtv’s new Nigerian movie DVD collection. iROKOtv is the world’s largest online distributor of Nigerian movies, boasting a catalogue of over 5,000 titles, and makes the move into the DVD market in order to reach the millions of Nigerian movie fans who do not have access to the Internet.
Nigeria’s movie industry, colloquially known as ‘Nollywood’ is the second largest film industry in the world, producing around 2,000 movies a year. iROKOtv has selected ten of the very best quality movies to be distributed on DVD. They are now on sale in JoBurg markets including Soweto, Kempton Park, Rosettenville and Randburg. This is the first time iROKOtv DVDs will be sold in a beautifully designed and packaged format, with high quality standards and will cost no more than R30.
Mama G, who has starred in more than 500 movies including Old School, Airline Babes, Ukwa and One Dollar, will be in Johannesburg to officially launch iROKOtv’s new DVDs at the screening of her huge hit Airline Babes. Tickets are free for this unmissable chance to see the star in the flesh. The event is brought to you in association with Spaza and will be taking place at THE OPEN in Maboneng – one of the city’s hippest cinema screens.
Mama G will also be touring Johannesburg to sign the new iROKOtv DVDs which will be making their star debut across market places and local shops throughout Johannesburg. There will be a meet & greet event at Bara Mall in Soweto from 14-16 June where fans can have their photos taken with and get an autographed DVD from Mama G.
Some of the DVDs she will be promoting include: Mrs Somebody, Kiss & Tell, Single & Married, Airline Babes, Damage and Aki & Popo Sisters
Mama G says: “I am so happy to be here in JoBurg with iROKOtv – I cannot wait to meet fans here, I know they are very passionate about Nollywood. I have worked with the iROKOtv team for a while and I have to say they have had a considerable effect on the Nigerian movie industry – a very positive effect. I was very impressed with their site when I first saw it as it meant more people could watch my movies, and now they have also done a wonderful job with these new DVDs. They look very nice and professional and they really stand out – I am sure they will be very popular with South African Nollywood lovers.”
Genevieve Dumorné, Head of iROKO Partners South Africa, said: “Mama G is Nollywood royalty – she is the ultimate representative for all that is exciting and fun and creative about the industry. She has worked with and is amongst the very best the industry has to offer. She’s loved here in South Africa and we’re thrilled to have her here with us to launch our new DVD business. We hope as many people as possible come out to meet her and find out more about our new DVDs”
Jason Njoku, founder CEO of iROKO Partners, said: “iROKO has developed massively since it was founded in 2010 but our commitment to delivering awesome Nigerian content hasn’t changed which is why we decided to produce these DVDs for our Johannesburg fans. Quality content deserves a quality platform, whether it’s a super-sexy site like www.irokotv.com or, as we’ve designed for the DVDs, top quality discs and packaging. It’s a huge step for iROKO and we are very excited about our future in South Africa.”
iROKOtv is world’s largest online distributor of Nigerian movies and is looking to increase its presence on the ground in Africa, starting with Johannesburg. In just two years, the company has built a global online audience of over six million unique users from 178 different countries across its movie and music platforms.
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