dencia-1024x10241 Dencias-Whitenicious-January-2014-BellaNaija-594x600 Nigerian celebrities before and after makeup DenciaDencia has been dominating both local and international media because of her skin pigmentation cream Whitenicious.

Most of the recent international interest if from Ebony Magazine where the Cameroonian pop singer was interviewed about the truth about her product, why she’s selling it and so much more. It is a long but interesting read.

CaptureDencia before and after bleachingWith sales of over 20,000 units, Dencia seems pretty confident in her product. You can read up the full interview here but check out excerpts from the interview below:

EBONY: Why do you think they do it?

Dencia: Because they like it. They think it looks good. Does that mean that people who wear those things hate themselves? No. It’s just because they think it looks good. Thinking something looks good doesn’t mean you hate what you have. You see what I’m saying? That’s how I see it. And everybody who was questioning Dencia about her skin does all of the things I just listed. Does it mean they hate themselves? If they think I changed my skin because they think I hate myself then they hate themselves too because putting fake lashes, you’re changing yourself. Straightening your hair, wearing fake hair, it means the whole world hates themselves right?

EBONY: Good question. So why did you decide to lighten your skin?

Dencia: Why did I get a couple of shades lighter than I was? That’s a personal choice. That is what I wanted to be. And honestly, I just wanted to. I’m very daring. I like trying things. I’m not doing it because I wanna have boyfriends. And I’m not doing it because I want anybody to accept me. It’s because I just wanted to do it.

EBONY: Did you think it would make you more successful as an artist?

DENCIA: No, it wouldn’t and it didn’t. But you see what just happened in America with this whole Whitenicious thing? Last year I was telling my sister and her husband that I’m gonna take over the world in 2014. I’m gonna be talked about every where in this world. And that is what happened. But unfortunately it happened…well it’s not unfortunate, but it happened with Whitenicious. …

EBONY: So then you lightening your skin got you the attention that you wanted?

DENCIA: Actually, you know what? I’m not looking for attention, I’m not trying to be famous, I’m trying to be rich. Don’t get it twisted. I’m not trying to be broke and famous.

EBONY: But Whitenicious is making you rich.

DENCIA: Is Whitenicious making me rich? Whitenicious is putting money in my pocket but it’s not as much as the money that I have spent being a celebrity.  It hasn’t gotten to that point. Trust me I’ve made a lot of money off Whitenicous in 3 weeks. A lot of money. A lot of money that I didn’t even expect. And I’m using it to build an orphanage in Cameroon. I’ve always wanted to build an orphanage but the only way that I could really realize this project was by starting a business. And then Whitenicious fortunately happened.

EBONY: But why Whitenicious? Out of all the business that you could have engaged in, why Whitenicious?

DENCIA: Why Whitenicious? Because that’s a business that no celebrity is doing. A lot of celebrities have lightened their skin, we all know them. Them Beyoncés, them Rihannas, them Nicki Minajs.  But nobody has been honest. This is about honesty. This is about being yourself. You get what I’m saying? For me, Dencia to step out and do this thing knowing that I’ll get so much backlash that is because I’m honest with myself and I’m comfortable with who I am.

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