Following it’s long-standing tradition of cutting edge partnerships, Absolut is proud to present a collaboration with emerging fashion designer Kitty Joseph. She’s collaborated with the likes of Zandra Rhodes at Paris Fashion Week and Piers Atkinson at London Fashion Week, as well as creating pieces for Lady Gaga, MAC Cosmetics and Carine Roitfeld, so it only seems natural to add a partnership like Absolut to her repertoire.
Kitty Joseph has created an original three piece capsule collection and accessories inspired by the new limited edition bottle, Absolut Originality.
The limited edition features four million individually designed bottles, each made into a one-of-a-kind work of art with a drop of cobalt blue infused into the molten glass during production. Inspired by the design cues of Absolut Originality, Kitty’s collection features diffusions of the signature Absolut cobalt blue created through a unique process which involves hand painting dyes onto wet paper and then printing directly onto fabrics. The three looks tell the Absolut Originality story, following the liquid as it drops, flows and settles in the bottle.
“Working with Absolut on this project was a delight and an honour. The purity and colour of the bottle and the process developed to create each unique cobalt blue mark really struck a chord with me and it was so exciting for me to extend this idea into print on a human scale.” Kitty Joseph.