Ethiopian model Liya Kebede is known for her humanitarian efforts as well as her modeling work so it does not come as a surprise that she has won the hearts of a lot of people and is easily the first choice for Ad campaigns and magazine covers.

Liya Kebede has been tapped by the jewelry brand Monique Péan for the brands fall 2014 collection titled “Lahnse”. For the ad campaign of this new line, the brand taps into different destinations to source for materials and uses rugged landscapes as inspiration for the geometric shapes of the pieces in the collection as well as the inspiration for the campaign pictures.

The location is the black sand and rock formations at Iceland’s Vík Í Myrdal beach as Liya Kebede does what she does best in front of a camera – shine! The images are shot by Ryan McGinley.

Check out more shots of the ad campaign featuring Liya Kebede below:

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