As Tiffany Amber celebrates her 15 years in fashion, with the unveiling of the Tiffany Amber, “Nigeria’s Women of Vision” Campaign, in perfect partnership with Diamond Woman – an initiative by Diamond Bank, we go back in time to celebrate the Nigerian designer’s career in 15 fabulous looks from across the years.
In November 1998, Folake Coker launched Tiffany Amber, the first ready-to-wear label in Nigeria, revolutionising Nigerian fashion and paving the way for the industry we know and love today. Fast forward 15 years and what you have is a luxurious lifestyle brand that transcends the whole of Africa with outstanding global recognition.
In 2009, the brand’s founder and head designer, Coker was awarded Designer of the Year 2009/2010 at the Africa fashion week (AFI) in Johannesburg with Tiffany Amber named as Fashion Brand of the Year at the Arise Magazine Fashion Week. Following her success in New York, and as the only African-based designer to have shown twice at the New York Fashion Week; the brand has been a magnet for the press with numerous features and interviews globally from CNN, BBC, The New York Post, WWD (Women’s Wear Daily), Style.com, Intrend Magazine, Marie Claire, Essence and Arise Magazine.
Tiffany Amber has shown collections in London, New York, Paris, Vienna, Cape Town, Johannesburg, Angola, Kenya and of course, her native Nigeria.
Sensual shapes, the richest of fabric and exquisite detail are the characteristics of Tiffany Amber creations. Whether they use delicate lace of flowing silk, matching print trouser suites, or traditional inspired skirt and blouse sets, the pieces are always feminine, luxurious and timeless. Her label a vivid representation of the designer’s personal style: the fusion of traditional African fashion with a global aesthetic, paying keen attention to silhouette and drape.
Speaking to Omoyemi Akerele on StyleHouseFiles in 2010, of her creativity, the designer said:
I always ask myself three questions whenever we finish a sample; do I like this garment? Will it sell? Is it original? Question 1 is the least important because I cannot sustain the business on my own. Will it sell? This, I can say has been my strength all these years – I think I have a God given talent to be able to predict what women would like to wear….no school can ever really teach you that. Lastly, is it original? I don’t think fashion is theater, so my clothes are not costumes. However, I always try to maintain a fine balance between creativity and wear-ability enough to make my clothes original.