ASVOFF MILAN, A Shaded View on Fashion Film will touch down in Milan from the 22 to 24 June, coinciding with the upcoming men’s fashion week.

The groundbreaking international fashion film festival founded and directed by Diane Pernet will take place for the second time in the city of Milan.  Curated and organised by Federico Poletti & Stefania Seoni, this landmark edition is supported by the NABA Academy in collaboration with Vogue.IT and ArtEventi under the patronage of the City of Milan’s Culture, Fashion and Design Department.

Celebrating “destiny” as its theme, the short film contest for ASVOFF MILAN 2012 was launched as an ‘open call’ several months ago by Diane Pernet on her blog ASVOF . Films selected for competition are limited to one minute in length and explore a diverse range of perspectives on “destiny”.  Explaining how the theme came about, Diane says:

“Destiny is interesting here because, like fashion, it can be fuelled by both the exceptionally trivial and the hugely profound.  At the same time, it’s also a very personal concept and one that’s pretty puzzling for most people – yet strangely revealing too.  So all this mirrors fashion in a way.  And if you think of life as one big film, then destiny is that slippery moment just after the projection of the final frame.  The cinema goes black and the audience holds its breath as the credits begin to roll.  No one really knows what destiny looks like because it only appears after we’ve expired.  But that doesn’t necessarily mean we shouldn’t ponder it. Or try to shape it.”

ASVOFF is a travelling international competition of short films from around the world that places fashion, style or beauty in the role of the protagonist.  The event also showcases feature films, documentaries, conferences, performances and installations.  Since its launch in 2008, ASVOFF has become a must-see on both the fashion calendar and the film circuit, hosted by prestigious institutions worldwide including the Guggenheim Bilbao, the Barbican, Rise Cinema X, Hyères Festival and Arnhem Biennale  in many of the world’s creative capitals including New York, Tokyo, London, Milan, Barcelona and Mexico City.

An impressive line-up of artists, directors and photographers have taken part to-date including, Chris Cunningham, Ellen Von Unwerth, Nick Knight, Erwin Olaf, Ryan McGinley, Bruce Weber, Steven Meisel; celebrities such as Tilda Swinton, Kate Moss, Daphne Guinness, Drew Barrymore, Dita Von Teese and Faye Dunaway, in addition to international brands such as Yves Saint Laurent, Balenciaga, Comme des Garçons, Hermès, Martin Margiela, Lanvin, Gucci, Prada, Miu Miu, Givenchy, Calvin Klein and Sergio Rossi.

The Milan edition includes a special selection of fashion films and documentaries, including a series  of videos produced by Bruce Weber, a video tribute directed by the Gianfranco Ferrè Foundation to celebrate the designer’s memory featuring the finale from his most spectacular catwalk shows, and a ‘Best of ASVOFF’ series from past editions of this captivating fashion film festival.

[youtube http://www.youtube.com/watch?v=AvJXjKWBKOU&w=640&h=360]

ASVOFF MILAN:

22 – 24 June 2012

Triennale of Milano Art Theatre, viale Alemagna 6 Milano
Free admission

PROGRAM :

22 June 2012
6pm – 8pm Opening- Cocktail Party (by invitation only)
Screening of Destiny film award ceremony

23 June 2012
6pm – 8pm
A selection of the best films from ASVOFF presented by Diane Pernet.

24 June 2012
6pm – 8pm
A selection of the best films from ASVOFF presented by Diane Pernet.

&

9pm -1am ASVOFF Party (by invitation only)

Riccardo Grassi Showroom – via Piranesi 4 Milano

For more information click here

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