It’s Breast Cancer Awareness Month and no doubt there will be countless initiative to raise awareness about breast cancer and the need for regular breast examinations. One such initiative comes from DDB Singapore to give us a fun reminder to fondle our boobs this month and all eleven others.
Prepared for Breast Cancer Foundation, the ad campaign has revamped popular social network logos to resemble roving hands as a gentle reminder to us all to do breast examinations as frequently as we check our social media.
The ads also point to an online petition to urge social media networks Facebook, Twitter and Instagram to actually change their logos temporarily to join in the campaign and help raise awareness.
A fun campaign for a worthy cause via social media – we’ll definitely be signing the petition, how about you?